Entries by Shiera O'Brien

Premium vs Bargain-Basement Selling

Sales Tips – Selling at the Right Price Why Selling on Price is a Race to the Bottom and How to Turn it Around Picture yourself in the sweetshop. A 6-year old child with your pocket money, you scan the array of sweets on offer and calculate how much you can possibly squeeze out of […]

9 Things I learned from a Business Trip Encounter

I was on a plane travelling back from a business trip to Frankfurt. For a long time I’ve been meaning to attend to the important things like updating an aging website. If you know me, I tend to talk to anybody I meet.  So as I sat down for the two-hour flight, I got talking to […]