• Mon - Sat 8.00 - 18.00
  • Training Company, Dublin, Ireland
  • +35319620919

The Background to the Training we deliver


If you are looking for something different. We promise you that!

We aspire to deliver training courses and individual coaching that change you in ways that make an impact in your environment; that change your outlook, improve your skills  in life and business, and give you the tools to influence and impact people in a positive way.

  • Our training and coaching has been developed from researching the best in class body of knowledge in personal development and psychology. We believe that is NLP and Neuro-semantics..
  • We have designed and tailored our courses and coaching to a range of professional audiences and individuals. Whatever your requirement is, talk to us and we will create a programme that suits the gap in your learning. We deliver half-day and full-day programmes.
  • All courses are available remotely, on-line. We have adapted our courses to appropriate learning session lengths, to pace your learning over a remote classroom setting.

Email or call us and we will design your training in a way that works for you or any team you work with.


Training Company, Dublin for Sales
Sales Training and Coaching in Dublin

A training company based in Dublin, Ireland and focused on delivering high-quality training  courses and coaching to our clients.

We blend coaching and training as our skill-set, but we have knowledge about business and corporate dynamics, which allows us to work across industries and businesses.

We bring the best of knowledge in psychology, coaching and training tools to our clients to support their growth.

We offer training courses to companies and individuals across Ireland by using the most up-to-date coaching techniques and training skills.

We focus on behaviour change  with people. We work with teams  and individuals from C-level to all staff across organisations.

We work to improve business results in sales,  showing people how to be better presenters, coaching people on challenges in the workplace that stand in the way of good leadership and team work.  Whatever you need in training courses and coaching, we can tailor your training to your company.

We know that bringing awareness to behaviour can transform people and help them actualise their potential.

We believe in the power of coaching and quality training to affect change.

We want to bring a new mind-set and people-dynamics to groups of people working together.

Quality relationships and quality thinking can transform an organisation.

We want to do our part in bringing these tool to people who seek real change.

Born in 2002.

16 years of training and coaching have shown us that we  can always learn and grow more.

We have training and coached people and teams across industries and countries during that time.

We have concentrated on a niche service around creating long-term change in organisations.

Life Coaching, Dublin
Sales Trainer, Dublin Ireland
Lead Trainer – Shiera O’Brien

Shiera’s approach to training is to bring robust models and  material from the field of psychology to our training courses and coaching sessions. It is all about bringing real change to clients; change in perspective, change in behaviour and new results for any individual or team that we work with.

In any workshop or coaching session, there is a total focus on

  1.  What current results are you getting,
  2. How are you talking about your  experience of it and
  3. What behaviours are going on around it.

Shiera works to bring awareness to what is going on from an observational standpoint, without judgement, using the tools she has learned 18 years in this field.

She qualified as  interpreter/translator from Dublin City University and spent over 12 years working in the software industry in an international sales and business development capacity, before deciding that she wanted to explore psychology and human behaviour and bring these tools into the workplace. She switched her career and has spent the last 10 years finding the best tools in self-actualisation psychology and Neuro-semantic coaching. She has trained internationally with the best in the field of coaching.

She is a trained Meta-coach and Master Practitioner of NLP. She has delivered training and coaching across Ireland, Europe and Australia over the past 10 years.

Shiera talks about how she works…

In the years of coaching and training large and small groups, I have observed that there are consistent patterns operating in companies and individuals that hinder growth and progress. I am always looking for those patterns so that we can work with them and create real sustainable change.

I work with the structure of what is going on, and show people how to build better structures and dynamics in their teams and in their own thinking. It can take time to change an organisation, but with a real desire to grow, companies and people start seeing results.

If I were to summarise what I bring to any area that needs change or growth, it is the ability to ask penetrating and powerful question that can bring awareness and structural change to people’s thinking patterns, their internal language and what they habitually do in their person interactions.

It’s all about being real, practical and authentic and bringing the best analytic and coaching skills I can to every conversation. The reason? If people are spending money on change, I want to help make that change initiative as successful as possible…with every client I work with.

Shiera O’Brien on Video: Coaching and Sales