Value Proposition: 5 Proven Steps to Stand Out A strong value proposition is essential because consumers seek more than just products and services—they desire meaningful improvements to their lives or businesses. Your value proposition must clearly communicate the unique benefits you offer, capturing customer interest, engagement, and driving purchasing decisions. Here’s how to create a […]
Because I spend my time with lots of salespeople out in the field, providing coaching and sales training showing them how to sell, my antennae never stop working when I am out and about shopping or buying products and services. I love to see the science and art of selling in action. I can spot […]
4 Mistakes Companies Make When Hiring Sales People We regularly see the 4 mistakes companies make when hiring salespeople while providing sales training to clients. Hiring the right salespeople is all about understanding what selling is really about. While industry knowledge is helpful, no amount of expertise can compensate for weak selling and people skills. […]