Think Clearer. Speak Stronger. Lead Better.
Corporate training and coaching company · Based in Dublin · Working across Ireland and globally
Zenith Training and Development · Training for teams · Coaching for leaders
Communication under pressure: training for teams, coaching for leaders
Sales, leadership and speaking. When the conversation matters most, your people know what to say, and how to say it.
20+
Years Experience
3,000+
Professionals Trained
5★
48 Google Reviews
Voted Top 10
Start with a conversation
Book a Free 15-Minute Call Get in Touch
At the core of everything we do is communication: understanding people, and helping them lead, sell and decide through better conversations.
Where would you like to start? What we do
Training for Teams, Coaching for Leaders
In-house across Ireland, online, or in person in Dublin. Pick the door that fits.
For your team: in-house training that sticks
Sales, leadership and communication training built around your team’s real conversations. One focused day of training, then coaching on live deals and real situations, so the new habits hold. In-house across Ireland, or online.
In-house training → Sales training →
Sales, leadership and communication training built around your team’s real conversations. One focused day of training, then coaching on live deals and real situations, so the new habits hold. In-house across Ireland, or online.
In-house training → Sales training →
For your leadership team: team coaching
For senior teams that need to align, decide together and follow through. We work with the whole team on how it talks, decides and holds itself to account. In person wherever your team is, or online for teams spread across countries.
Team coaching →
For senior teams that need to align, decide together and follow through. We work with the whole team on how it talks, decides and holds itself to account. In person wherever your team is, or online for teams spread across countries.
Team coaching →
For you as a leader: 1-to-1 executive coaching
For senior leaders who want clearer thinking, stronger presence and better decisions under pressure. Online wherever you are in the world, or in person in Dublin.
Executive coaching →
For senior leaders who want clearer thinking, stronger presence and better decisions under pressure. Online wherever you are in the world, or in person in Dublin.
Executive coaching →
Sales Training
Discovery, test closing as you go, leading with value and holding your price. In-house for sales teams, or 1-to-1 sales coaching.
Explore →
Discovery, test closing as you go, leading with value and holding your price. In-house for sales teams, or 1-to-1 sales coaching.
Explore →
Leadership Development
Managers who lead with authority, give feedback that lands and build accountability. Prefer 1-to-1? See leadership coaching.
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Managers who lead with authority, give feedback that lands and build accountability. Prefer 1-to-1? See leadership coaching.
Explore →
Executive Coaching
1-to-1 for senior leaders: presence, decisions and high-stakes conversations.
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1-to-1 for senior leaders: presence, decisions and high-stakes conversations.
Explore →
Communication Skills
Be heard in the room, handle difficult conversations and run meetings that end in decisions.
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Be heard in the room, handle difficult conversations and run meetings that end in decisions.
Explore →
Emotional Intelligence Training
Managers who read the room, stay steady under pressure and understand the people they lead.
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Managers who read the room, stay steady under pressure and understand the people they lead.
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Public Speaking & Presentations
Calm the nerves, structure the message and own the room. For individuals and teams.
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Calm the nerves, structure the message and own the room. For individuals and teams.
Explore →
Coaching Skills for Managers
Managers who coach their people, so the team grows and the manager gets their time back.
Explore →
Managers who coach their people, so the team grows and the manager gets their time back.
Explore →
Also: confidence and executive presence coaching · NLP coaching
Trusted by leading organisations across Ireland and globally
Smurfit WestRockFINEOSAce FreightMitsubishi ElectricLGMAU.S. Embassy DublinNew Zealand EmbassyHSEWoodland GlobalBig Bus CompanyGlen DimplexRCSI Institute of LeadershipVayuForever LivingDublin Chamber of CommerceChambers IrelandCertification EuropeDualway GroupSwyft EnergyInver EnergyEDC Engineering
How it works
Train. Coach. Make It Stick.
Training on its own tends to fade once people get busy again. That’s why every programme we run includes coaching afterwards.
1
We start with the outcome
Before we design anything, we agree what you want people to do differently, and what that will change for the business. Then we build the programme around your real situations: your deals, your meetings, your people.
2
One focused day of training
Practical, energetic sessions in groups of 12 to 15, where everyone practises on their own live work. Big enough for real energy, and small enough that nobody hides at the back.
3
Coaching until it sticks
Coaching workshops, 1-to-1 coaching and follow-up on real conversations, so the new habits hold under pressure.
Leaders speak up sooner. Managers coach their people and stop doing the team’s work. Salespeople lead with value and hold their price. When the way people think and communicate under pressure changes, the results follow.
“Shiera has an impressive approach for tailoring sessions to meet the specific needs of each leader, ensuring that the coaching experience is both relevant and transformative. Her approach combines insightful questioning with practical strategies, enabling one to identify their strengths and areas for growth.”
— MZ, Senior Director, Dublin Client, 2025
Meet Shiera O’Brien
“My work is simple: help people think more clearly under pressure, and the way they speak, sell and lead changes with it.”
I’m Shiera, founder of Zenith Training and Development. My experience runs from IBM and international sales to coaching leaders and training teams across Ireland and around the world. I speak four languages and started out as an interpreter, so listening for what people mean, as well as what they say, sits at the heart of how I work. I was named a Top 10 Executive Coach in Dublin in 2020 and Top 15 in 2024.
Master NLP Practitioner · Certified Meta-Coach · Certified Group and Team Coach · Toastmasters Advanced Communicator Bronze
Read Shiera's storyQuestions People Ask Us
What kind of company is Zenith Training and Development?+
Zenith Training and Development is a Dublin-based corporate training and coaching company, led by Shiera O’Brien. We run in-house sales, leadership and communication training for teams across Ireland, team coaching for leadership teams, and 1-to-1 executive coaching for senior leaders.
Who do you work with?+
Sales teams, managers and leadership teams in Irish and international organisations, and senior leaders for 1-to-1 coaching. Clients include Smurfit WestRock, FINEOS, Mitsubishi Electric, the HSE and the U.S. Embassy Dublin.
How does in-house training work?+
We start with a conversation about the outcome you want: what people should do differently, and what that will change for the business. Then we run one focused day of training built around your team’s real situations, followed by coaching workshops, 1-to-1 coaching and follow-up so the new habits stick. Groups of 12 to 15 work best.
Do you offer team coaching for leadership teams?+
Yes. Shiera is a Certified Group and Team Coach and works with leadership teams on alignment, decision-making and the conversations that move strategy into action. Team coaching runs in person wherever your team is based, or online for teams spread across countries.
Do you work online?+
Yes. Team training runs in-house or online. 1-to-1 coaching runs online wherever you are in the world, or in person in Dublin.
How do I get started?+
Book a free 15-minute call. It’s a relaxed conversation about where you are and where you want to go, and whether we’re the right fit.
What Clients Say about working with Shieraread all testimonials
Helped us to improve our sales process
Energetic and passionate training from Zenith Training and Development. I can honestly say the methods and teachings have been more than just “helpful” to Staff Balance. Zenith has helped us to improve our sales process…
Highly recommended – your world will open up!
Myself and my team had the distinct privilege of being coached by Shiera for team workshop sessions. (…) I would quite literally say it was a game changer for us…
I can’t recommend her highly enough
Go into a room with Shiera and I promise that you will come out inspired, enthused and focused on whatever it is you want to achieve. She is one in a million and I can’t recommend her highly enough for her coaching.
I found her advice and coaching brilliant
I recently attended a half day, one-on-one session with Shiera at Zenith Training offices, before a public speaking event. I found her advice and coaching brilliant, it helped me tremendously…
Her approach was engaging and energizing
Shiera worked with our team at a previous organization I was part of and I am delighted to make this recommendation for the services provided. She supported us…
Her approach is both very personal and very motivational
I would highly recommend working with Shiera. She is extremely skilled at the art of Neuro-Semantics and has a great ability to enable you to overcome any behavioural challenges yourself!
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