5 Ideas to Outpace your competition When we think of a value proposition and selling, some people automatically go to the “price” and start thinking of value-for-money. I have heard a lot of sales people say recently “It is all about price.” I always say, “Yes it is, if you cannot prove the value you bring the table.” […]
Consumers buy more than your products and services. They buy the rich meanings and value it can bring to their lives or their business. It is the meanings they give to your offering that activate their buying and gets them interested, engaged and motivated to take action. This article will show you the 5 steps to creating a […]